fzeacsz

Ever since I can remember, hearing the great commercials from the past has always conjured up warm and well I hate to say it, cozy memories. From McDonalds, to Burger King and moving melody lines of United Airlines and a multitude of other jingles that many of us can remember, remain as one of the great eras of modern day broadcast.

Why is that? We can all say its the musicstupid And that answer is correct. Whats happened with modern day advertising? Its moved well past the memorable melody lines into a rhythmic fever. It seems that many rely solely on loops in their musicproduction and then go on auto pilot with no sense of creativity or longing for something half way creative. I love virtually any kind of musicand most of todays styles, but with the onset of crunched marketing dollars and an almost forgetful memory of the great lines and lyrics that still stand the test of time even today, it seems that weve moved into a very shallow and unadventurous and mundane marketing circle.

There are still great jingles being written and you should look at employing great musicand jingles in your advertising if youre thinking about running a radio or TV campaign. Great writing can run the gamut of todays styles and even pulling from yesterdays And with most anything goes musically, the doors are really wide open And you should, most definitely, employ great musicbeds and jingles when at all possible.

What makes a great musicbed and jingle? Its all of the elements put together from the lyric, to the singer, musicians, etc. You say, Well I know that. Most people could tell you that, but when forced to recognize a potentially great piece of musicor writing for their commercial, they might as well walk right by it. They really wouldnt know it if it bit them in the behind. So I go back to my statement that great musicand writing needs not only to be employed in your campaign, but instantly recognized. Thats the first key to great writing its instantly recognizable. You deserve a break today. I could hum the lyrics or just read the lyrics and youd know exactly what company and commercial we were talking about of course McDonalds.

Stay with hooks and ending melody lines that you can own. The problem with much of todays mediocre writing is that you cant own the melody even if you have a great lyric. Its trite, over used and abused and unimaginative. You want to stay away from jingles that sound too much like a jingle or incorporate too much hype. You almost want to feel like your singing a song And it can be rock, dance, pop you name it. Thats when you know you have a good melody line going - Couple that with great lyrics and your marketing dollars should go along ways and it should serve you well.

Along with a great hook and melody line should be a solid and well thought out voice over so that when the ending melody line comes back in, its already been reinforced and your listeners are waiting for it because youve baited them with the tie in voice over Now youre cooking. Youve got a captive audience and an audience much more likely to listen to your spot and remember your spot and to retain the information Hence increased sales and credibility with your buyers.

Stick with great melody lines in any musicgenre with great lyrics and voice scripting and youll be well on your way to a successful advertising campaign!

Mr Gauger is an accomplished TV and radio writer with too many credits to list here. You may contact the author at tgauger@reelmusicianpro.com or 615-300-5030. You may visit the author's website at http://www.reelmusicianpro.com This author works with small business to national brand names.